"Absolutely the BEST seminar I've ever attended ... FANTASTIC - I'd take a full semester class if offered." Dee Wood, General Motors.

"My expectations were far exceded" Mark Johnson, General Motors

The internet is dramatically impacting the way business is being conducted by both large and small companies. This course provides the basis for understanding and taking advantage of this exciting new technology. It presents an overview of electronic commerce, its benefits and opportunities and related web tools and resources. We will demo setting up an electronic store on the web, surf sample e-Commerce sites and learn about some of the new technologies behind the e-Commerce revolution. The course will also survey web-based informational, computational, marketing and communication resources on the web, including a look at the use of virtual reality on the web (think "virtual showrooms" for your products).

One or more guest speakers may be invited to describe their first-hand experience with building, managing and marketing e-Commerce sites.

BENEFITS of ATTENDING

• Understand the technologies, underlying principles, potential and limits of electronic commerce on the web.
• Learn about the software tools and online resources available for e-Commerce
• Understand the process of creating and managing online stores, conducting e-marketing campaigns, transacting sales, delivering products and providing web-based customer support.
• See case studies of successful e-Commerce ventures.

WHO SHOULD ATTEND

This course is for anyone interested in conducting business (not just sales) on the web or in using the web to augment their current business model. It will appeal to business owners, managers, independent consultants, entrepreneurs, marketing professionals and website developers. It is an introductory course and does not require special computer knowledge, programming expertise or a mathematical background.

COURSE HIGHLIGHTS

• Introduction to the Internet and e-Commerce

• Building a Web Site

Domain Names, HTML, Database-Connected Web Sites, SQL, Animation, Virtual Reality and VRML, Web-Based Tutorials and Resources, Software Tools, Internet Service Providers.

• e-Products and e-Services

Web-enabling your company's products and services. Weblications and Application Service Providers, Soft Goods versus Hard Goods. 

• e-Marketing

Search Engines, Registering with Search Engines, Reciprocal Linking and Strategic Alliances, Affiliate Programs, e-Mail Campaigns, Banner Ads, Viral Advertising, e-Malls and e-Marketplaces, e-Marketing Resources.

• e-Merchandizing

Cross-selling, Up-selling, Site Personalization, Using Virtual Reality and Multi-media for Product Merchandizing, Virtual Showrooms.

• e-Sales

Online Catalogs, Site Navigation, Selecting Products, Shopping Carts, Purchasing, Merchandizing Adjustments, Software, Strategies for setting up an e-Store, Payment Methods.

• e-Delivery

Using the internet to facilitate product delivery. Case Studies. Fulfillment Houses.

• e-Service and e-Support

Dimensions of e-Support, a Case Study at Microsoft, Support Chain Automation, Remote Diagnosis and Repair.

INSTRUCTOR

Dr. Bernard Nadel, President, IntelliGineering Corp.

FOR MORE INFORMATION: Contact Us