There are now about ten million web sites on the world wide web, comprising over a billion web pages. How can you take advantage of the tremendous potential of the web as a marketing medium? This course presents a cost-effective, comprehensive approach to effectively promoting your products and services on the web, including web-based merchandizing and attracting an audience for your web site. Many of the concepts discussed will be accompanied with live examples on the internet.

BENEFITS of ATTENDING

• Maximize the marketing potential of your website.
• Understand the technologies behind today's revolution in web-based marketing.
• Learn about the software tools and online resources available.
• Understand the strategies for conducting successful e-marketing campaigns.
• Survey some e-marketing success stories, live, on the web.

WHO SHOULD ATTEND

This course is for anyone interested in using the web as a medium for effectively promoting their products or services and attracting more traffic to their website. It will appeal to business owners, independent consultants, marketing professionals and website developers. It is an introductory course and does not require special computer knowledge, programming expertise or a mathematical background.

COURSE HIGHLIGHTS

• Introduction to the Internet and e-Commerce
  
• Getting your Domain Name 
  
• Building a Web Site
  
• Technologies for e-Marketing
  
• Tailoring your pages for search engines
  
• Registering with Search Engines and Directories
  
• Reciprocal Linking and Strategic Alliances
  
• Affiliate Programs
  
• e-Mail Campaigns
  
• Banner Ads
  
• Viral Advertising
  
• e-Malls and e-Marketplaces
  
• e-Marketing Resources
  
• e-Merchandizing using Multimedia and Virtual Reality
  
• Tracking and Analyzing Traffic and Sales
  
• Site Personalization
  
• The Future of e-Marketing

INSTRUCTOR

Dr. Bernard Nadel, President, IntelliGineering Corp.

FOR MORE INFORMATION: Contact Us